Pinpointed as the first game consultant in the Netherlands. He started in 1981 with gaming by programming Pong on his Sinclair ZX81 spectrum mounted to a black and white TV. He focused during his study at the University on climatologically models and Geographic Information Systems (GIS). In his first job he let people literally play with business and process models. The first ‘real’ serious game he was involved developing was for the second World Water Forum in 1996 organized by the UN.

For more than fifteen years (serious) gaming is Jurriaan’s main professional focus. He knows what’s going on in the mass consumer on-line gaming market and in the industry for applied games.

He is an independent  producer of more than 300 (serious) games and he is a serial entrepreneur.

Among other companies he is founder or shareholder of:

• Game Entertainment Europe 
  first pan-European publisher of Massive Multiplayers
  
• GamesFactoryOnline                 
  publisher of serious games
  
• WZZRD                                            
  chain of dutch game café’s